instagram growth + brand direction

long-lasting relationships
for brands who care

More than Instagram management— we create lifelong brand advocates for POC-owned businesses.

💞 Community building

💬 Organic growth

📖 Storytelling marketing

why choose kapwa studio

You're scaling your business and ready to reach the next level

The next step? Finding someone you trust to help you execute your vision and see outside of your periphery – all while holding the same high standards you set for yourself.

Deep down, you know that every stage of growth is an opportunity to surrender. You know it’s possible to find the people you can trust to tell your brand story.

aloha, we're kapwa studio

instagram storytelling studio

At kapwa studio, we create brand advocates through community-driven marketing, content and social media management. We work with high-touch brands who value memorable experiences for their community on and offline.

You have a vision and want your story to be told. With over ten years of shared experience as creatives in the online space, we incorporate your culture into thought-provoking stories that tug at your customers’ heartstrings.

Let’s build a fire from the ground up so your community can learn about the ideas, experiences, and culture you have to share.

what we do

strategic brand storytelling on instagram

Brand & Research Strategy

story-driven messaging

Your product has a story waiting to be told. We take your content + transform it into thought-provoking, relatable, or tear-invoking words.

Social Media Management

focus on community building

Our community-focused Instagram management makes your customers feel seen, heard, and appreciated. We create real, genuine relationships that help your company's organic reach compound.

Brand & Research Strategy

research + data-driven

Your target audience will be informed buyers and lifelong brand advocates for your business. We follow an intuitive, data-informed research strategy so you feel confident your brand resonates with your customers.

Kapwa Studio Founders

meet the filipinx + japanese dream team fueled by caffeine, dog cuddles + food 🥰

alexis galamay (she/they/siya)

Alexis is a proud introvert, ADHD-er, and cycle breaker who puts community first.

As a Doctor of Pharmacy turned Digital Strategist, Alexis uses her analytic brain + adaptability to get ahead of the algorithm while allowing empathy + intuition to guide her content creation.

She finds joy in reconnecting with her Filipino roots by meeting kababayans (fellow Filipinx), practicing kali (Filipino Martial Arts), and learning our history.

krista aoki (she/her)

Having called many places home, Krista’s life work is dedicated to exploring the nuances of the Asian diaspora.

Krista combines her background in branding with an affinity for writing to create tear-jerking, relatable content that creates relationships over the screen.

Offline, she celebrates 2+ years of sobriety, a love of trail running, and her growing board game collection. Ask her about the 18 months she spent in Vietnam! 

what we stand for

kapwa | komitment | bayanihan


the self we see in others; fellow human being

Kapwa is the root of everything we do. Woven into our business through + through, we connect to our shared identity as bodies of culture to tell your brand’s story and create relationships with customers who will advocate for you for life.


commitment: to adaptation, growth + culture

With a respect for the knowledge and values from our elders, we commit to bringing culture into modern day media. We’re dedicated to learning, adapting, and promoting inclusivity so we can grow with the next generations of brand advocates.


being a community; helping one another

Growth takes a village and everything we do is part of being a community. We act from a place of abundance because our ancestors taught us there’s more than enough food for everyone at the table.

work with us

strategic storytelling on instagram

Studies show stories are 22 times more effective in marketing than facts alone.
Our storytelling packages are designed so we can co-create content that will grab customers
by their heartstrings + include enough facts to justify their decision.

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brand story playbook

For the Founder who wants to dig into the roots of their brand and walk away with a Playbook that will evolve with your team

One-Time Commitment

Deep Dive

  • 2-hour kickoff interview that digs into the roots of your brand + purpose

Brand Story + Content Strategy

  • True-to-you brand story that will resonate with your customers
  • Content pillars, content ideas, and key messaging themes
  • Brand rulebook that can evolve with your brand + be passed onto your team – so that everyone is on the same page
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consistent content

For the Founder who wants support staying consistent on Instagram so they can free up time, solve high-level problems, + pursue strategic partnerships

3-Month Commitment

Social Media Management

  • 3 weekly grid posts
  • Client provides photos and edited videos / limited to two simple graphics per month
  • Monthly journal prompts so your audience feels clearly connected to you + your brand
  • Caption writing, production + comment engagement only

This starter package does not include brand consulting support on Slack, brand strategy, Instagram story content creation, or monthly analytics.

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community growth

For the Founder who wants to leverage momentum to grow their community, solve high-level problems, AND receive brand consulting + support

3-Month Commitment

Social Media Growth + Strategy

  • Weekly Instagram posts
  • Hashtag + Reach strategy
  • Comment engagement
  • Community interaction
  • Growth ideas + strategy
  • Reposting on other platforms

Priority Support

  • Quarterly brainstorm sessions
  • Monthly brand strategy report + meeting
  • Slack consulting + support


hear from our clients

”Krista manages the delicate balance of a business owner’s ego and anxiety with absolute grace.

She is a fountain of knowledge about web design, branding, copywriting, SEO and more.

She has counseled me though my perfection paralysis and has cheered me through my (sometimes hesitant) leaps forward into the great unknown that is modern marketing. She is a treasure.”

Daria MacGregor

“What I love most about working with kapwa studio is how easy everything is — it’s easy to chat, it’s easy to brainstorm, it’s easy to plan, it’s easy to receive reports, and it’s easy to pivot as needed.

Ultimately, I love that everything across my brand’s media platforms is cohesive.

Working with kapwa, I’ve gotten increased followers, increased engagement, insane Pinterest views, and MORE TIME to do things.

Camille E.

“What sets this gig apart from others is the quality of work that Alexis puts in regardless of how big or small the project is — she is always going above and beyond.

She is truly intelligent and proficient. I was not expecting in-depth research prior to our call however Alexis put lots of time researching the project. Aways an honor to work with her and will continue doing so! Thanks so much for everything!!” 

Zack Jay

Your story has the power to change the way people see + experience the world

Your brand is a cultural steward + our mission is to ignite conversations.

If your mission is to amplify identity, heritage and culture along the way, we’ll use storytelling to help you disrupt the status quo of your industry.

Instead of competing on price, your brand will tug at the heartstrings and build a community for your brand on and offline.

We help your story build your brand’s community. This way, you can shift your energy towards serving your community, pursuing high-level problems, and staying present in your business.

So excited to hear from you, 

Alexis + Krista

Are you ready to take action?


Heads up: This form doesn’t save your work if you leave the page. We recommend answering on a separate document, like Google Docs, if you’re unable to submit it at this time.

Take 10-20 minutes to complete this form, and we will get back to you within 3 business days with next steps!

We’re so excited to get in touch!