organic content + social media growth

long-lasting relationships
for brands who care

More than social media management — we create lifelong brand advocates for impact-driven businesses

💞 Community building

💬 Organic growth

📖 Storytelling marketing

why choose kapwa studio

You're scaling your business and ready to reach the next level

The next step? Finding someone you trust to help you execute your vision and see outside of your periphery – all while holding the same high standards you set for yourself.

Deep down, you know that every stage of growth is an opportunity to surrender. You know it’s possible to find the people you can trust to tell your brand story.

aloha, we're kapwa studio

social media storytelling studio

At kapwa studio, we create brand advocates through community-driven marketing, content and social media management. We work with high-touch brands who value memorable experiences for their community on and offline.

You have a vision and want your story to be told. With over ten years of shared experience as creatives in the online space, we incorporate your brand mission into thought-provoking stories that tug at your customers’ heartstrings.

Let’s build a fire from the ground up so your community can learn about the ideas, experiences, and brand mission you have to share.

the power of storytelling

Stories are 22x more effective in marketing than facts alone

Your story has the power to change the way people see + experience the world.

Storytelling captures attention, deepens relationships and creates brand advocates — people who tell their friends + family, leave positive reviews, and purchase from your brand throughout their lifetime.

At kapwa studio, we write content that grabs your customers by their heartstrings + uses enough facts to justify their decision.

Your story can be a part of your journey to create generational impact.

the power of social media

you have 8 seconds to capture your audience's attention

Your brand story deserves to be heard.

With the creator economy booming, paid advertising alone is no longer enough to reach your target audience.

Your business can positively shape the next generation, but it’s getting harder and harder to grow your community with social media algorithms changing faster than the news cycle.

You don’t have to be in the weeds of content production.

We manage your social media and create meaningful relationships with your customers so you can focus on other parts of your business.

what we do

strategic brand storytelling on social media

Brand & Research Strategy

story-driven messaging

Your product has a story waiting to be told. We take your brand story + transform it into thought-provoking, relatable, or tear-invoking content.

Social Media Management

focus on community building

Our community-focused social media management makes your customers feel seen, heard, and included. We create real, genuine relationships that help your company's organic reach compound.

Brand & Research Strategy

research + data-driven

Your target audience will be informed buyers and lifelong brand advocates for your business. We follow an intuitive, data-informed research + content strategy so you feel confident your brand resonates with your customers.

Kapwa Studio Founders

meet the filipinx + okinawan dream team fueled by caffeine, dog cuddles + food 🥰

alexis galamay (she/they)

Alexis is a proud introvert, ADHD-er, and cycle breaker who puts community first.

As a Doctor of Pharmacy turned Digital Strategist, Alexis uses her analytic brain + adaptability to get ahead of the algorithm while allowing empathy + intuition to guide her content creation.

She finds joy in reconnecting with her Filipino roots by meeting kababayans (fellow Filipinx), practicing kali (Filipino Martial Arts), and learning our history.

krista aoki (she/her)

Having called many places home, Krista’s life work is dedicated to exploring the nuances of the Asian diaspora.

Krista combines her background in branding with an affinity for writing to create tear-jerking, relatable content that creates relationships over the screen.

Offline, she celebrates 2+ years of sobriety, a love of trail running, and her growing board game collection. Ask her about the 18 months she spent in Vietnam! 

what we stand for

kapwa | komitment | bayanihan


the self we see in others; fellow human being

Kapwa is the root of everything we do. Woven into our business through + through, we connect to our shared identity as bodies of culture to tell your brand’s story and create relationships with customers who will advocate for you for life.


commitment: to adaptation, growth + culture

With a respect for the knowledge and values from our elders, we commit to bringing culture into modern day media. We’re dedicated to learning, adapting, and promoting inclusivity so we can grow with the next generations of brand advocates.


being a community; helping one another

Growth takes a village and everything we do is part of being a community. We act from a place of abundance because our ancestors taught us there’s more than enough food for everyone at the table.

work with us

strategic storytelling + copywriting

Studies show stories are 22 times more effective in marketing than facts alone.
Our storytelling packages are designed so we can co-create content that will grab customers
by their heartstrings + include enough facts to justify their decision.

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social media coordinator

If you’re ready to delegate social media copywriting and engagement, we’ll take on your social media strategy so you can start spending your energy on other tasks in your business.

You get copywriters with expertise in social media marketing and distribution, so your brand shows up consistently for your community.

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social media manager

If you’re ready to delegate social media content creation and growth, we’ll take complete lead of your social media platforms — from content copywriting to distribution and engagement.

We’ll use multiple platform features (e.g., Stories, Carousel, Reels) strategically, so you can grow your community in a meaningful + engaging way.

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creative director

If you’re looking for social media content creation and video curation, we’ll take complete lead of your social media platforms AND curate video content in a way that results in community growth.

We can also turn your pre-existing video clips into engaging, short-form 9:16 Reels content so your brand stays relevant on social.

how to get started

01. view our services

Review our service offerings so you can get an idea of the best way we can support you!

02. application

Submit your application to apply for our services directly online. 

03. discovery call

After you complete the application, we’ll schedule a Discovery Call to walk you through our recommended next steps!


hear from our clients

Your story has the power to change the way people see + experience the world

If your mission is to amplify identity, heritage and culture, we’ll use storytelling marketing to create generational impact.

Instead of competing on price, your brand will tug at the heartstrings and build a community for your business on and offline.

We’re intentional content producers who care for your brand + community. Your brand is a cultural steward + our mission is to ignite conversations.

This way, you can shift your energy towards serving your community, pursuing high-level problems, and staying present in your business.

We can’t wait to hear from you!

Alexis + Krista